From America to southeast Asia, China home textile road in where?
2015-07-13
Looked old beauty first.Run through foreign trade, especially to America's friends will know, home textile outstanding characteristics in the United States, the department is completely different from the domestic retailing, they buy "handmade" procurement mode makes the product's personality style all be determined by the buyers themselves, each company has its own brand and design positioning.
A, American
Such as Macys, Bloomingdale 's, with high-grade pure cotton fabrics of home textile products, with jacquard and embroidery, positioning the fashion and comfortable, price is on the high side;The JCPenney, Bed Bath & Beyond with high count cotton, polyester-cotton plain home textile products, such as the consumption is mainly the middle class population;Wal - Mart and so on establishment of the consumer groups are reduced a pilot, in the supermarket channel, for the Lord, the configuration of the main products are fast disappear, cost-effective, bed is tasted, mainly to meet the daily needs of ordinary consumers.
It shows that one of the problems is that American home textile and design pays attention to brand, differentiation of the competition is doing a great job.So I can't help but admire..And, of course, the actual international textile trade is also illustrates the problems, such as China, India and other countries of home textile enterprises, as an OEM, for the home textile enterprises in the aspects of brand influence is negligible;American international home textile enterprises in the brand has complete control ability, and in the product pricing for OEM also has obvious advantages, is still the dominant in the international market.
Visible, consumption, or home textile industry, the United States has formed a brand is king, high concentration of mature market pattern.In addition, after the financial crisis, the United States gradually accelerated "industrialization" and the United States government on the "return" manufacturing strength, driven by the global manufacturing pattern is changing again.All of these, makes the United States in the brand, control and influence lead coquettish, adverse impact on China's textile trade.
Second, the southeast Asia
Look at another place - southeast Asia."Made in China", used to be known to the world, in today, however, the situation is reversed.Producer for many commodities, China is no longer, and southeast Asia, as is home textile products - due to cheap Labour and land resources, as well as the relatively loose foreign trade environment, the manufacturing industry is the rapid rise of southeast Asia, many famous enterprises and large enterprises to move production to southeast Asia.With the manufacturing center from Japan, South Korea and other places move to China, in today's manufacturing transfer to southeast Asia, a growing number of home textile orders to the countries of southeast Asia...
Third, the domestic
Now that the view back to home.Advantages, in the face of the brand, design, and the advantage of labor or raw material of southeast Asia, our current situation?In my opinion, is summed up down eight word: worrying, is problematic..
A problem is the first home textile product homogeneityphenomenon were too severe.Look at the somebody else will know that in the United States, our home textile market is too immature.Such as design, industry is always "heavy production, light design, design style to conform, without distinction on market, low value-added products.And brand, although there are some a little loud brand, but it's "going out", I'm afraid is very guilty, really influential brand.The second problem is that the cost of home textile industry is rising, as mentioned above industry shift, now many production of home textile industry is transferred to the abundant labor and raw material is more cheaper, this advantage has been left China.The third problem is the market order confusion, resources integration.Although the domestic economy has been growing steadily, but the home textile industry enterprises is still chaos, respectively for the war, no unified industry cooperation concept, update technology popularization slowly...
You have to sigh, back then, China's home textile advantage advantage, a lot of home textile city, home textile production base arises at the historic moment, but now The Times have changed, the scenery is no longer, domestically, the problem of one by one...We have to think the transformation.But how to transform?It also became a problem in front of us.In the face of out advantage, the industry is loose, should design, brand as the turn of the chip, through the industrial chain of high-end, another tree industry advantage.Furthermore is to set the industry chain, build a complete and efficient business operation system.
And take advantage of the Internet to complete the transformation of home textile industry, it is not a good move
Easy home textile loose use of the Internet and computer technology, the inefficient design, proofing, nuclear price, production, inspection, logistics, capital main links such as integrated into low cost efficient operation system, the numerous companies together, the offline and online resources integration, make information database and all kinds of industry information, and can get lots of home textile industry, for customers to do foreign trade, do design, will be much easier, industry mess will be solved.Only when we do the orderly pace, design features, believe to make brand and big enterprise is not a problem!
Like let's acquisition greatly said, "while the iron is hot still needs its own hard", now home textile industry is facing a series of malaise, if you want to change from the mass, only starting from the industry itself, can have a better development, so, with the aid of outside force, will slowly grow!!!!!
A, American
Such as Macys, Bloomingdale 's, with high-grade pure cotton fabrics of home textile products, with jacquard and embroidery, positioning the fashion and comfortable, price is on the high side;The JCPenney, Bed Bath & Beyond with high count cotton, polyester-cotton plain home textile products, such as the consumption is mainly the middle class population;Wal - Mart and so on establishment of the consumer groups are reduced a pilot, in the supermarket channel, for the Lord, the configuration of the main products are fast disappear, cost-effective, bed is tasted, mainly to meet the daily needs of ordinary consumers.
It shows that one of the problems is that American home textile and design pays attention to brand, differentiation of the competition is doing a great job.So I can't help but admire..And, of course, the actual international textile trade is also illustrates the problems, such as China, India and other countries of home textile enterprises, as an OEM, for the home textile enterprises in the aspects of brand influence is negligible;American international home textile enterprises in the brand has complete control ability, and in the product pricing for OEM also has obvious advantages, is still the dominant in the international market.
Visible, consumption, or home textile industry, the United States has formed a brand is king, high concentration of mature market pattern.In addition, after the financial crisis, the United States gradually accelerated "industrialization" and the United States government on the "return" manufacturing strength, driven by the global manufacturing pattern is changing again.All of these, makes the United States in the brand, control and influence lead coquettish, adverse impact on China's textile trade.
Second, the southeast Asia
Look at another place - southeast Asia."Made in China", used to be known to the world, in today, however, the situation is reversed.Producer for many commodities, China is no longer, and southeast Asia, as is home textile products - due to cheap Labour and land resources, as well as the relatively loose foreign trade environment, the manufacturing industry is the rapid rise of southeast Asia, many famous enterprises and large enterprises to move production to southeast Asia.With the manufacturing center from Japan, South Korea and other places move to China, in today's manufacturing transfer to southeast Asia, a growing number of home textile orders to the countries of southeast Asia...
Third, the domestic
Now that the view back to home.Advantages, in the face of the brand, design, and the advantage of labor or raw material of southeast Asia, our current situation?In my opinion, is summed up down eight word: worrying, is problematic..
A problem is the first home textile product homogeneityphenomenon were too severe.Look at the somebody else will know that in the United States, our home textile market is too immature.Such as design, industry is always "heavy production, light design, design style to conform, without distinction on market, low value-added products.And brand, although there are some a little loud brand, but it's "going out", I'm afraid is very guilty, really influential brand.The second problem is that the cost of home textile industry is rising, as mentioned above industry shift, now many production of home textile industry is transferred to the abundant labor and raw material is more cheaper, this advantage has been left China.The third problem is the market order confusion, resources integration.Although the domestic economy has been growing steadily, but the home textile industry enterprises is still chaos, respectively for the war, no unified industry cooperation concept, update technology popularization slowly...
You have to sigh, back then, China's home textile advantage advantage, a lot of home textile city, home textile production base arises at the historic moment, but now The Times have changed, the scenery is no longer, domestically, the problem of one by one...We have to think the transformation.But how to transform?It also became a problem in front of us.In the face of out advantage, the industry is loose, should design, brand as the turn of the chip, through the industrial chain of high-end, another tree industry advantage.Furthermore is to set the industry chain, build a complete and efficient business operation system.
And take advantage of the Internet to complete the transformation of home textile industry, it is not a good move
Easy home textile loose use of the Internet and computer technology, the inefficient design, proofing, nuclear price, production, inspection, logistics, capital main links such as integrated into low cost efficient operation system, the numerous companies together, the offline and online resources integration, make information database and all kinds of industry information, and can get lots of home textile industry, for customers to do foreign trade, do design, will be much easier, industry mess will be solved.Only when we do the orderly pace, design features, believe to make brand and big enterprise is not a problem!
Like let's acquisition greatly said, "while the iron is hot still needs its own hard", now home textile industry is facing a series of malaise, if you want to change from the mass, only starting from the industry itself, can have a better development, so, with the aid of outside force, will slowly grow!!!!!
