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Textile industry is the traditional model and big PK electric business mode
2015-07-20
With the leap development of the Internet in the 21st century and the market situation, the traditional textile industry is the traditional business model of the more backward and outdated, e-business models, to the age stage, to the forefront of economic development.Line terminal moving to the online e-commerce, entity shop customers and business partners face to face reduced year by year, everyone is focused on in e-commerce.When traditional mode from Internet troubles, who can be a notch above, who can become the mainstream of The Times?
In the face of traditional and modern collision, many companies believe that e-commerce mode profits rate greater than traditional mode.What are the unique e-commerce advantages make enterprises to the road of change?When it comes to e-commerce, very many people first reaction is likely to be alibaba, actually for home textile industry, there are a number of vertical segments of B2B platform, and one of the most characteristic is easy home textile.Because of easy home textile are designed for home textile industry and in-depth industry research and development of e-commerce platform, thus more accord with the enterprise.For the electronic commerce platform, the closed household textile industry in the upstream and downstream industry chain, the first phase of the online platform for the four respectively for home textile industry of four heavy industrial links.Easy design platform for the pursuit of "the design of the convenience, the effect of the real," intelligent online design process not only reduces the employees professional requirements, but also greatly shortened the time needed for the design, for the enterprise to save the cost is very big.The three dimensional field JingYun rendering platform for the three dimensional simulation becomes easy, saves enterprises proofing of again and again.Easy platform to pursue nuclear price "quasi accurate meter cost truly, easily calculate price".Perfect accounting mechanism and the cost price of truly, let the enterprise for the product cost.Easy collaboration platform to pursue "to find the drawing, design, think of can get" principle, task and docking measures, strive to become the only professional textile home textiles draft design job.Easy information platform "real data, the analysis of the professional", make enterprise in the face of complex market trend is no longer panicky.
So, the traditional model in front of the new e-commerce model proved to be dwarfed.The traditional mode of home textile enterprises, commanding, hard to search, but can not find a good pattern and design;Time-consuming gold money repeatedly proofing, orders and the success rate is very low;E-mail countless, countless telephone inquiry, but can't determine the implementation of cost;Show a lot of hair, a lot of promotional emails, but no customer feedback.Although the traditional model allows companies to see the real sample, although the traditional model may also occupy the mainstream position in many companies, but the existence of the electronic commerce is a can not be ignored.
We can be validated by analyzing examples.Nantong city as the focus of China home textile development, tongzhou district of nantong home textile products with annual sales of about 60 billion yuan.As the industry expands, combined with the overall economic environment encounter cold, home textile enterprises offline pressure increase frequently.Now, most of the home textile enterprises or chain operation, big companies usually have more than 500 offline store, but over the years often encounter bottleneck, in addition to the big brand sales can reach more than one hundred million yuan, the average company's annual sales are 3.5 billion yuan.To calculate according to the amount of 500 offline store, plane to cost cost, actually very little.The personage inside course of study thinks, "stores, as it were, the more the greater the difficulties, although is not to say that we should abandon the traditional management pattern, but worked as an electrical contractor is home textile enterprises must choice."
Of course, have always been at the development stage of electronic commerce also is not perfect.In the good faith mechanism, e-commerce is better than the traditional mode to reality indeed.So similar Yu Chengxin credit evaluation platform will become the electric business platform for the construction of the next step of construction of key projects.
Actually, home textile industry is the traditional model and electronic business model of PK battle, eventually need to speak with facts, use the time to prove.In the economic globalization, high speed Internet today, electronic commerce of enterprise development trend is a foregone conclusion.Traditional lost to avant-garde, but also from another aspect reveals the human wisdom.