2015 annual national large-scale retail enterprises the main economic indexes and key commodity sales information release, home textile retail needs improving store experience, build offline core competitive advantage.
A decline in four consecutive years, retail sales growth
In 2015, the national key large-scale retail enterprises needle textile retail sales fell 8.1% year on year, compared with the previous year growth fell by 13%;Bedding retail sales continue to fall on the basis of growth fell by 3.9% in the previous year 10.8%, needle textiles and bedding decline in retail sales growth in all four years in a row, and at the lowest growth rate since 2006.
Second, the city of each wire sales growth were showing negative growth
In 2015, one, two, three line cities focus on large-scale retail enterprises bedding retail sales growth were showing negative growth, one of the cities retail sales growth fell to 10.9% from 9.0% the previous year, second-tier cities growth fell by 7.0% in the previous year again fell by 11.5%, on the basis of the three cities drop slightly narrowed, retail sales grew 9.0% from the previous year, rose slightly to 7.6%.
Third, appear differentiation degree of brand concentration

2015, our country textile industry brand concentration appear differentiation, including bedding market brand pattern basically stable, suite and a variety of top ten brand concentration change is small, slightly higher than the previous year in 2015.Show significant decline in market concentration in a towel and towel comprehensive market share on the top ten brand of continuous fell from 69.4% in 2012 to 55.7% in 2015.

Fourth, brand home textile prices fell slightly
2015 national key large-scale retail enterprises bedding suite average unit price is 614 yuan, a year-on-year decline in 10 yuan.All the average unit price is 525 yuan, a year-on-year decline in 56 yuan.Home textile products sales price rise fall in 2015, mainly by the impact of online at a low price.
Five, the intelligent home textile trend will get rapid development
In recent years, the domestic home textile sales remain weak.Affected by the environment, many traditional home textile enterprises have to adjust, and declared a field of smart home, home textile, undoubtedly herald will develop in the direction of household textile industry, other industries leading brands have begun to speed up the transformation of smart home, such as mendale home textile in hunan changsha to "dream maker space, devised the future bedroom" as the theme, held the first "smart" bedroom mendale home textile and guest conference, announced that in order to "create" the way to promote transformation and upgrading of traditional products to the intelligent direction of the bedroom.And in "much starker choices-and graver consequences-in planning also highlights the development direction of intelligent home textile.Visible, in terms of smart home, home textile industry will bring more consumers expect, though still in its infancy, but in this era of mass entrepreneurship, has the innovation, the arrival of the intelligent home textile would not be too far away.
Six, home textile sales model to one-stop household life museum, household life center
Now, consumers to buy a commodity and run around compared the possibility of a smaller and smaller, they prefer to the same stores to compare different brands of goods, to choose their own favorite brand, design, and is suitable for your price.So home textile retail industry such as gome, suning, 3 c digital peak running mode will have development, form will be more diversified, in front, the household life center, in the form of development, they usually can offer lower prices for consumers, and have strong ability of channel integration, the formation of a strong challenge to large-scale comprehensive supermarkets and department stores, at the same time direct extrusion street home textile stores of living space, so, the future new business is likely to be produced in the field of speciality store, a leader in the home textile speciality store to promote the development of the traditional retailer store experience, construct the offline core competitive advantage.
Seven, the traditional retail shops to promote experience, build offline core competitive advantage
Under the impact and influence of online sales, the traditional home textile store sales decreased dramatically as the fact that does not dispute.Online sales of home textile main advantage is cheap, fast and convenient, and give a person a kind of brand-new consumption idea, but the disadvantage compared with the entity shop home textile online sales is also very outstanding, in apparent lack of effective interaction and personal experience.In the past two years, home textile stores appear unprecedented shutters at the scene of the tide.Those who turn off the stores are mostly poor image and atmosphere, loss of service and cheap product management.And the presence of these elements, severely restricted the consumer shopping experience.Therefore, consumption experience to the limit is one of the important ways we create outlets core competitive advantages, and is an important method of dealing with network sales impact.
Eight, home textile industry should actively seek the coordination and cooperation "crossover" between enterprises
In recent years, under the impact of the domestic demand to reduce and online shopping, home textile industry development bottlenecks, the industry problems such as unreasonable product structure, design and development ability is poor, unreasonable industry collaboration is more exposed, such as making home textile operators began to actively explore new ways of development.First, home textile store prices artificially high, leading to traffic scarce problem has been bothering the development of the industry.To this end, home textile enterprise brand business with suppliers, distributors and stores to seek cooperation, in order to reduce the product cost, provide consumers with better products and services.In addition, a growing number of home textile enterprises start looking for looking for cooperation with outside industry enterprises., so to speak, in the era of Shared economy, under a single brand, a single enterprise is difficult to face alone, home textile enterprises must unite and work together, in such aspects as expansion of channels, character design together, to move a greater market space.